Tru-Juice Premium Quality Juices are produced and packaged by Trade Winds Citrus Limited in Bog Walk, St. Catherine, Jamaica.
The Tru-Juice Premium Quality Juice Brand was launched over 20 years ago as the first 100% freshly squeezed Orange Juice on the Jamaican market. Our 100% Pure Not From Concentrate (NFC) Orange Juice is only available when oranges are in season which is from January to June each year. For the remainder of the year, Orange Juice must be produced From Concentrate. The oranges that go into Tru-Juice are obtained locally from our 3,000 acres citrus farm as well as from small farmers throughout the island. There is a misconception in Jamaica that, From Concentrate Juice is not 100% Orange Juice but this is not so.
In every citrus producing country of the world, there is a defined citrus cropping period that does not last all year so the process of concentrating orange and other juices for storage and later usage was developed. In making Tru-Juice concentrate, the juice from premium quality oranges is put through a heating process that evaporates off the majority of the naturally occurring water thereby producing a thick (concentrated) juice that is stored frozen in drums for later use. Therefore, our Orange Juice year round is 100% Pure Jamaican Orange Juice with no sugar added nor additives.
Over time, we have added many other premium juices to our Tru-Juice line of products. We now have nineteen (19) different juices: Five(5) in our No Sugar added line which is endorsed by the Medical Association of Jamaica. These juice are 100% fruit goodness with No Sugar or sugar substitutes added. They are available in Orange Juice, Apple, Tropical Fruit Punch, Ortanique, Pineapple. In our cane sugar sweetened line there are delicious flavors such as; Tropical Fruit Punch, Pineapple, Orange-Pineapple, Guava Pineapple, Mango-Orange Pineapple, Mango Carrot Juice, West Indian/Acerola Cherry Juice, June plum(Golden Apple) and Sorrel with ginger, Sour Sop with Lime, Tamarind, Cranberry and Cranberyy with Apple again with no artificial sweetners or sugar substitutes.