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Wednesday, 03 July 2013 12:02

Business Advisory

Trade Winds Citrus Limited has acquired the rights to manufacture and distribute the Wakefield line of juices as of July 1, 2005. Effective June 30, 2005, Wakefield Industries Limited will cease to operate its juice business. 

Assurances have been given by the management of Wakefield Industries Limited that they will fulfill their legal obligations in regard to staff emoluments and Trade Winds Citrus Limited will endeavor to engage such persons where possible.

This acquisition forms part of a three fold, 1.3 billion dollar expansive growth programme which includes investment in agriculture and the construction of more than 200,000 additional square feet of cold storage and production space. Trade Winds Citrus Limited is amassing the necessary tools and ISO/HAACP certifications to meet the demand of distributors throughout Europe, Canada, North America, Caricom countries and Jamaica. 

"Globalization is a reality of business today. We are aware of this and are preparing to embrace it. Therefore by consolidating our business lines, expanding our interests and acquiring the necessary certifications, we are preparing to meet the challenges ahead while putting "Brand Jamaica" forward. There is without a doubt, a demand for products with the distinctive flavour of Jamaica. We use this opportunity to position ourselves to fill that demand..."comments Peter McConnell, Managing Director. 

Movement towards covering the entire range of packaging will provide versatility and affordability for the various lines of juice products that Trade Winds Citrus Ltd. manufactures. The importance of a moderately priced, good quality product is increasingly felt. "We have found that there are different tiers of consumers," states Nicola Bicknell, Sales and Marketing Director, " our goal is finding ways to satisfy all of them. The average consumer's grocery budget is a great concern, particularly with rising inflation which has affected us all. The amount of money that once purchased necessary items and an occasional luxury item is not stretching like it used to."